Oscar Mayer Announces Plant-Based Hot Dogs

Oscar Mayer has launched a very surprising new version of its iconic hot dogs: a meatless wiener. The brand announced the release of its first-ever plant-based hot dog today - revealing that it will also be launching two flavors of meat-free sausage: Bratwurst and Italian. This is Oscar Mayer's first plant-based meat innovation. The company says they have worked hard to ensure that the meatless versions of their sausages and hot dogs offer the same savory taste and thick, juicy bite as its original offerings, adding that the plant-based alternatives grill beautifully. The news comes as a welcome surprise to the brand’s vegan followers, who quickly flooded Oscar Mayer’s Instagram announcement with excited praise for the new launches.