In the news industry, there’s no shortage of data that says the same thing: young adults and older adults get their news in different ways. While older adults — age 55 and up — are mostly locked in on traditional news sources, young people increasingly turn to influencers and artificial intelligence. As newsrooms grapple with how to lure younger audiences to their platforms, a new report says young people want their news to be more entertaining. While younger news consumers generally think the media does a good job of keeping them informed, it’s less successful at making them feel better about the world. Besides social media, young people are also more likely to turn to search engines and chatbots as they hunt for news. Not surprisingly, the survey also found that they're more interested in news about celebrities, music, movies, sports and other entertainment, while those 55 and older have more interest in political news, business issues or the economy. The study revealed that the most important journalism for some people is what helps them live their lives, even if it falls outside conventional news sources.
