JPMorgan Chase is rolling out a major update to its premium Sapphire Reserve credit card, and with it, a hefty 45% jump in the annual fee. Starting June 23, 2025, the annual cost will rise to $795, up from $550. It’s the biggest fee increase since the card’s launch in 2016, but the bank is betting a new range of perks will keep cardholders on board. The revamped card will offer more than $2,700 in value, with expanded benefits across travel, dining and entertainment. That includes a $500 credit at its network of hotels and resorts, a $300 dining credit a select restaurants, and $300 in credits for StubHub or Viagogo purchases. Subscribers will also receive complimentary access to Apple TV+ and Apple Music, valued at $250 annually, plus a new program that doubles the redemption value of points on select travel bookings. High spenders — those who charge $75,000 or more annually — will unlock additional perks, including elite status with Southwest Airlines and IHG Hotels & Resorts.
