Vehicle commercials might do the trick in keeping a brand on the mind of shoppers, but they aren’t nearly as effective as crafting a vehicle that creates hype and drives people to dealerships. A “halo car” is a car that goes out of its way to push the technology, styling and performance that a brand can offer. It’s often the car that brand enthusiasts dream about and drool over. It’s safe to say that almost every brand has had a halo car, some being more extreme than others, but all being admirable standouts on their own. A few of the most loved halo cars include the Ford GT, Porsche 918, Nissan GT-R, Acura NSX, Audi R8, and the Dodge Viper (pictured above). While older halo car models have already been snatched up by eager buyers, new halo cars are always being developed by automotive engineers.
