The Price of Super Bowl Tickets Hit a New High

With the NFL’s title game in Las Vegas for the first time — combined with the “Taylor Swift effect” on the Kansas City Chiefs’ side and the San Francisco 49ers’ West coast fandom — ticket prices are at a record high for Super Bowl LVIII. The average secondary ticket market list pricing for the February 11 game at Allegiant Stadium reached a record $10,752. Tickets for Super Bowl LV in Tampa, Fla., in 2020 went for a higher number, but the pandemic limited capacity to just 25,000. The biggest ticket purchase so far this year was an eye-watering $14,810 a ticket ($88,860 total) for 6 tickets in Section 336, Row 7. Only a handful of suites remain available, with the cheapest at $200,000 for a party of 4. For a group of 8, one is available at $350,000, while a suite for 20 tickets ranges from $950,000 to $1.8 million. What’s more is that the price for a standard club suite — which also includes 2 parking passes, food, and alcoholic drinks — is $870,000, an incredible $80,000 more than 49ers quarterback Brock Purdy’s salary this season. Just to get into this Super Bowl will cost fans more than $7,000, one of the highest non-COVID figures for the annual event. Incredibly, demand is unlikely to slow down in the years to come, with analysts warning that Super Bowl prices are set to rise to $25,000 by 2030.