Target is considering implementing a new paid membership program for its customers, similar to that of Costco, where members pay $60 a year to shop at stores and online. The new program, internally titled Project Trident, could launch as soon as this year. There are no details regarding pricing, but some speculate that it will be in the $10-$15 range monthly. Currently, Amazon Prime memberships run $14.99 a month, while Walmart Plus offers plans for $12.95 a month. Paid memberships typically give customers access to free delivery and additional discounts, which drives more revenue to the companies. Target has been dealing with sluggish sales over the past year, as Americans cut back spending on discretionary products that make up a large portion of the retailer’s product inventory.
