When It Comes To Hunting, Is Pink the New Orange?

As more women take an interest in hunting, blaze pink has become more widely accepted as a legal alternative to blaze orange. The difference between orange and blaze orange is that blaze orange can be seen from as far away as 200 feet away. Though more states are legalizing the blaze pink substitute, hunters are sharing mixed reactions. For obvious reasons, male hunters prefer orange, but there are those who have admitted that the hot pink alternative does actually make them look much brighter in wooded areas. When Montana State Senator Jennifer Fielder introduced a bill allowing blaze pink — citing the color’s visibility and attractiveness to women —  the effort quickly stalled. There’s an additional wrinkle to regulating, manufacturing and wearing blaze pink — it's much harder to standardize. Unlike blaze pink, blaze orange occupies a specific place on the visible light spectrum, so  blaze orange can be measured and standardized in units of nanometers. Blaze pink can’t be quantified in the same way since it’s red diluted with other colors. That leaves state agencies reminding consumers and sellers that they simply need to choose a blaze pink that's florescent enough to be safe. Experts say the main conversation around blaze pink should be whether it performs as well as blaze orange and that hunter safety should be the biggest concern.