In scorching Beijing, “facekinis” are the hottest new fashion as surging temperatures shatter records. With the air temperature rising above 95º F and the ground surface soaring as high as 176º F in some parts of the country, residents and visitors have taken to carrying portable fans and covering themselves up to avoid getting sunburned. Some hats even have fans built into them. Facekinis — full-face masks with holes for the eyes and nose — separate sleeves to cover arms, as well as wide-brimmed hats and lightweight jackets made out of UV-resistant fabric, have become especially popular. Many female consumers in East Asia have very fair skin, so sun protection products are quite popular. Still recovering from the slump caused by the COVID-19 pandemic, shops in the area are enjoying a boost in sales that the heat has provided.
