The Netherlands Replaces Yes/No Junk Mail Stickers With An Online Register

For decades, the Netherlands has provided their citizens with mailbox stickers to indicate whether or not they're willing to accept junk mail. A mailbox with a “Nee-Ja” sticker indicates the recipient doesn't object to receiving junk mail, while a mailbox with a “Nee-Nee” sticker will receive no junk mail at all. Now, the Netherlands is going digital, and the junk mail preferences of its residents will be maintained in a database that the country’s 44,000+ bulk mail deliverers will need to access and abide by, similar to the U.S. Do Not Call List. The new system will also cover local free newspapers. The digital registration will begin July 1, 2023. Registration is linked to the address, not the person.