In 2015, Burger King presented McDonald’s with a proposal for a McWhopper, which would have combined elements of the chains’ famous Big Mac and Whopper to create a new double-decker burger. The burgers would have been sold for one day in a franchise jointly run by employees of both companies. Burger King intended to tie the publicity stunt to a nonprofit called Peace One Day, which promotes international peace. Burger King advertised the idea in a full-page ad in the New York Times, on social media, and even provided a taste test on the Today show. They didn’t, however, call anybody over at the Golden Arches first, and that didn’t set well with Mickey D execs. “We love the intention, but think our two brands could do something bigger to make a difference,” read a post by McDonald’s CEO Steve Easterbrook on the burger chain's Facebook page. Easterbrook chided Burger King for using the language of battle to describe their competition, saying it paled in comparison to the “real pain and suffering of war.” Sounds like somebody is a poor sport.
