Vegans, Rejoice! KitKat Is Selling Plant-Based Bars Made From Rice

KitKat bars come in a variety of flavors, but until recently, they all contained animal products. Now, Nestlé has formulated the world’s first vegan KitKats, and the company is selling them for a premium price. Unlike the original KitKat, which consists of four wafer cookies cloaked in milk chocolate, KitKat V is dairy-free. To replicate the creamy taste and texture customers are familiar with, the manufacturers substituted milk for a rice product. It took two years to perfect the plant-based formula. Even if the vegan versions taste similar, a noticeable difference separates them from other KitKat bars on the shelf. When KitKat V hit select markets as part of a trial run last year, it sold for roughly $1.56, which is 20¢ to 30¢ higher than the price people are used to. The inflated cost is a result of the product’s expensive ingredients and production process. Nestlé says it’s looking for ways to bring down the price, but for now it’s betting that customers interested in vegan treats will be willing to pay a little extra.