Coors Is Making Milk Now

Molson Coors — maker of Coors Lite and Miller Lite beer — has just announced the release of their first-ever plant-based milk, Golden Wing Barley Milk. As the name suggests, it differs from other plant-based milks on the market by straying from the more traditional types of milk alternatives like oat, almond and soy. Instead, it’s made from a combination of water, barley, sunflower oil, shiitake mushroom extract, and pink Himalayan salt. The barley used in the process is entirely derived from the brewing process. When compared to 2% milk, Golden Wing Barley Milk contains twice as much Vitamin D and 50% more calcium, all while containing 60% less sugar. It’s a wise move, given that the plant-based milk industry is rapidly growing in the United States, reporting $2.5 billion in sales in 2020 alone. To consumers who might be wondering what a beer producer knows about creating non-alcoholic dairy alternatives, company officials point out that beer makers are experts when it comes to barley, since that's the main ingredient in beer. Golden Wing Barley Milk will be rolled out in phases, with Sprouts and Whole Foods getting the opportunity to be the first to offer the milk alternative for sale.