In 2010, celebrity chef Jamie Oliver attempted to reform U.S. school lunch programs, help the American society fight obesity, and change their eating habits in order to live healthier and longer lives. The show, Jamie Oliver’s Food Revolution, went to Los Angeles, home to the second largest public school district in the U.S., but the Los Angeles Unified School District’s refusal to allow him to film in schools — and his subsequent attempts to circumvent their decision in creative ways — trashed the show’s ratings and it was taken off the air.