Organizations worldwide are racing to develop a universally recognized label for "human-made" products and services as part of the growing backlash against AI use. Declarations like "Proudly Human", "Human-made", '"No A.I" and "AI-free" are appearing across films, marketing, books and websites. These efforts are in response to fears that jobs or entire professions are being swept away in a wave of AI-powered automation. With so many competing labels — as well as confusion over the definition of "AI-free" — experts say consumers are in danger of being left confused unless a single standard can be agreed upon. A universal definition is essential to build trust, clarification and confidence. Organizations trying to come up with the labels are located in the U.K., Australia and the U.S. The arts industry is particularly rife with AI-made products and seems to be the current focus for the push back against AI use. Entire books and films are being made with AI far faster and more cheaply than using traditional methods. Some companies have already started labeling their products. For example, British publishing giant Faber and Faber has begun putting a “Human Written” stamp onto its books. Of course, an agreed upon logo is only part of the issue. The good news will be when the verification process is robust enough that people are able to rely on it.
