Minute Maid has axed a generational staple as its frozen juice concentrates will no longer be made after 80 years on the market. The iconic juice that was introduced in 1946 and shipped in cans across the country has been discontinued by parent company Coca-Cola. The decision was made “in response to shifting consumer preferences.” Minute Maid’s frozen juices, including orange, lemonade and limeade, are set to be off shelves by April, with inventory available while supplies last. The ready-to-drink juices in bottles will still be available. Sales of frozen beverages fell nearly 8% last year, with people preferring fresh-squeezed and bottled varieties.
