When it comes to burritos, apparently size matters. In an economy where food seems to be ever-growing in price and not at all in size, it’s not a good idea to “go light” on anything. Chipotle customers are hardly visiting the Mexican food chain for a “snack” — they want loaded bowls, stuffed burritos and brimming tacos. That’s why social media is in an uproar lately, after seeing what one customer got for his $12. The unidentified customer took to social media to post a picture of a tiny burrito that cost $12.28. The burrito was filled with one of Chipotle's signature proteins — barbacoa, a shredded beef dish known for its smoky and spicy flavor — and was purchased at a location in La Jolla, Calif. Last year, the chain launched a GLP-1-friendly menu with smaller, higher-protein options. The menu featured various items like special protein cups and high-fiber bowls - such as the High Protein Cup with Adobo Chicken, a four-ounce side chicken coming in at 180 calories and 32g of protein starting at $3.50. For those who aren’t interested in losing weight, all they can see from the new menu is that their wallets are getting thinner.
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| Chipotle Burrito before the new menu (left) and after |
