On Monday, Jan. 12, 2026, all junk food ads are banned on television as part of the UK’s drive to tackle childhood obesity. The UK-wide ban stops foods and drinks high in fat, salt and sugar from being advertised on television before 9 p.m. and at any time online. The ban applies to products considered to be the biggest drivers of childhood obesity, including soft drinks, chocolates and other sweets, pizza and ice cream. The Food and Drink Federation — the equivalent of the FDA in the U.S. — said it’s committed to helping people eat healthy and has been voluntarily folowing the new restrictions since October. As well as more obviously unhealthy foods, the ban also covers some breakfast cereals, sweetened bread products, and sandwiches. Companies can still promote healthier versions of banned products, which the government hopes will lead to food makers developing healthier recipes.
