Every three minutes, someone in the U.S. is diagnosed with leukemia, with around 20,000 Americans needing a stem cell or bone marrow transplant each year. Only 30% of patients find a match within their families, while the remaining 70% rely on strangers through donor registries. Now, Doublemint has partnered with Gift of Life Marrow Registry and Labocorp, a leading laboratory services company, to introduce Hero Gum — the first-ever gum brand to include a blood donor registration kit. When chewed, it captures viable samples of the Human Leukocyte Antigen (HLA) in just 5 minutes, providing a seamless way to join the donor registry. According to Martin Freund, Chief Operating Officer at Gift of Life Marrow Registry, turning something as familiar as chewing gum into a potential life-saving tool is a way to connect with younger communities and expand the diversity of their donor base. Hero Gum kits are designed to be safe, non-invasive, and easy to distribute. They are now available for purchase on the Gift of Life website.
