Cracker Barrel’s new logo has sparked a social media firestorm, with many comparing the restaurant chain’s rebrand to Bud Light’s infamous Dylan Mulvaney campaign. The ridiculous campaign triggered a boycott of Bud Light that cost parent company Anheuser-Busch more an $1 billion in sales. Now critics are saying Cracker Barrel could face the same fate. On Thursday alone, the company shed nearly $100 million in market value. The redesign — the chain’s first in 48 years — removes the iconic old man leaning on a barrel as well as the pinto bean shape behind the name, a nod to one of the original side dishes offered when Cracker Barrel opened in 1969. Critics say the changes stripped away the brand’s character and charm. The rebrand comes as the company overhauls its 650 restaurants nationwide, swapping rustic southern-style interiors for a modern look. That shift, too, has sparked backlash, with customers complaining that the chain is turning into “just another restaurant.” The chain’s name itself comes from barrels once used to deliver crackers to country stores, which later doubled as makeshift tables for community gatherings. As with any other backlash, memes abound, and they are trying to get one point across to Cracker Barrel executives: “Go woke, go broke.”
