A new tequila brand is redefining the word “exclusive.” Called Tequila Purísima, it hails from Purísima del Rincón, Guanajuato, Mexico, and breaks away from the celebrity-backed trend, focusing instead on ultra-premium ingredients and craftsmanship. Tequila Purísima is made with 60% water sourced from three 1300-foot-deep natural spring wells, slow-cooked agave roasted over three days in steam ovens, and contains zero additives. There’s a catch though — anyone interested in trying it must first fill out an application on the brand’s website. Why the extra step? Tequila Purísima isn’t just selling a bottle — it’s curating an experience. The brand’s tightly controlled distribution is part of its commitment to maintaining exclusivity and ensuring that the product reaches those who genuinely appreciate ultra-premium tequila. The spirit is available in a single decanter that’s hand-poured for $400 and a collector’s trio presented in a custom python display case for $1,200.
