Young Americans are going wild for the “zebra striping” trend, and restaurants and bars are having to adapt their menus. Popular among Gen Z, the trend involves alternating between alcoholic and non-alcoholic beverages. Now, an abundance of beer and cocktails at iconic restaurants like Buffalo Wild Wings, Applebee’s and Chili’s are slowly becoming a thing of the past. A recent study showed that about 48% of alcohol drinkers are actively choosing to drink less. Restaurants are taking note, adding “mocktails” to their menus, with a 9.6% jump in them last year alone. Much of the decision to zebra stripe comes down to cost, with everything being expensive in the current inflationary environment. The process of alternating drinks also allows the body to process alcohol more gradually, potentially reducing the chances of getting overly intoxicated. Gen Z says it’s all about “having a night to REMEMBER.”
