Amazon is alerting its 200 million Prime members to a sharp rise in cyber scams just weeks before its biggest-ever Prime Day event, set to begin July 8. The online retailer says scammers are ramping up efforts to steal accounts and payment details. Impersonation scams have spiked by 80%, with the most common tactics involving fake emails and text messages designed to look like official Amazon communications. Instead, they contain malicious links or requests for personal information. Victims are frequently asked to verify account details or resolve fake issues by providing gift card numbers, passwords, or one-time passcodes, methods Amazon states it never uses. To verify if a text message is truly from Amazon, go to the Message Center under "Your Account." Only legitimate communications from Amazon will appear there.
