There’s a chocolate bar that's taking over social media, splashed across TikTok, Instagram, and other social media platforms since it first made its introduction in the summer of 2024. The original Dubai chocolate bar is a candy bar cleverly called “Can’t Get Knafeh of It” from Dubai-based Fix Dessert Chocolatier. The bar features crispy kataifi (shredded phyllo dough), pistachio and tahini paste, all wrapped up in a casing of milk chocolate. Individual bars cost $18.50 and a box of six sells for around $105. The bars are exclusively available in Dubai and can only be ordered at 2 p.m. or 5 p.m. local time via Deliveroo. That’s it. As you might expect, Americans are beginning to figure out the ingredients and are busy trying to make their own copycat bars.
