If you remember walking into K-Mart with your mom when you were a kid and grabbing a value pack of Fruit of the Loom t-shirts with a cornucopia printed on the label, the company says your memory is faulty. They claim their official logo never actually contained the cornucopia. That claim has turned into a years’ long Internet debate that has since reignited this week after a social media user posted a photo (see below) of a t-shirt with the Fruit of the Loom logo that had the cornucopia printed on it, writing: “Don’t tell me it didn’t exist.” Still, the company insists that the horn of plenty was never actually a part of its logo, which has changed at least seven times since its conception. Nevertheless, Internet sleuths are convinced that they have proven the company is lying and it was, indeed, an official part of their logo at one time. Others even pulled out the 1974 trademark that was cancelled in 1988, stating that the design included a cornucopia. However, the active trademark, filed in 1981, does not mention a cornucopia. Only time will tell if the Internet’s collective memory of the cornucopia is actually true. For now, the company continues to deny all allegations against their logo on their social media pages, despite die-hard fans claiming they know the truth.
