Butterfinger Releases Its First New Flavor in 10 Years



Although the Butterfinger brand has been around since 1923, the company doesn’t tweak the recipe much. The good news is that they have just introduced the candy's first new flavor in a decade: Salted Caramel. The bad news is that it’s only available until June. The new flavor keeps Butterfinger’s signature crisp, but swaps the chocolate coating for a salted caramel flavor. In 2018, Ferrero acquired Butterfinger from Nestle, and the $2.8 billion acquisition also included Baby Ruth, 100 Grand, Raisinets, and Crunch candy brands. Ferrero revamped Butterfinger by adding higher-quality ingredients, including jumbo runner peanuts and an increase in cocoa. Following the acquisition, Butterfinger’s annual sales have grown 12%, making their revenue for the candy bar around $200 million a year.