On March 5, Crackd will make its debut at the Natural Products Expo West in Anaheim, Calif. Shortly after, the plant-based egg alternative will hit grocery stores this spring, giving consumers the chance to decide whether its a worthy substitute. With the ongoing egg shortage and rising prices, Crackd hopes to offer some relief to shoppers feeling the squeeze. Crackd is the UK’s number one liquid plant-based egg substitute, and now it’s making its way to the U.S. market. The No-Egg Egg mimics the taste and texture of traditional eggs but offers a healthier, all-natural, and non-GMO alternative that’s lower in fat, calories and cholesterol. It’s also free from 14 major allergens, giving everyone the freedom to cook and bake without compromise. Crackd comes in convenient pourable pouches, each equivalent to 7 eggs. Cartons will sell for around $4-$5.
