Vlasic, the iconic American pickle brand since 1942, is diving into the pickle craze with their latest product launch. Starting this month, Vlasic is launching a new bag of gluten-free snacks called Pickle Balls. If you like pickles, this one is a must-try the next time you go to the store. For pickle enthusiasts, it’s a familiar taste they know and love. The product will be available in 14 oz bags at Costco beginning this month for a reasonable $5.58. The smaller 2 oz and 6.5 oz sizes will be available at select retailers and grocers nationwide in February 2025. The product launch comes at a time when pickles are one of the hottest trends in the food space, with pickleball also championing the lead in recreational sports. Vlasic simultaneously announced their product sponsorship of the Association of Pickleball Players. This is the first pickle brand to sponsor a pro pickleball organization.
