It’s not as easy to introduce a new product into the U.S. market. Manufacturers face several challenges, including focus group discussions, passing FDA inspections, and setting up a marketing budget and strategy. All of these processes take an enormous amount of time. If, however, you’re already an established manufacturer, introducing a new product is a relatively simple process. Here are some of the new products that have been or are about to be introduced into the market.
 |
| 7-Up’s New Shirley Temple Flavored Soda: The new 7-Up Shirley Temple boasts pomegranate and cherry flavors, which seems to be a worthy interpretation of the original Shirley Temple mocktail that consists of lemon-lime soda, grenadine, and cherries. The soda will be available in cans and 2-liter bottles, with a Zero Sugar option also being available. |
 |
| A1’s New Steakhouse Butter: Just because the summer season has ended doesn’t mean you have to stop grilling. A1’s latest product is a succulent compound butter infused with fresh herbs and tangy A1 Steak Sauce. It’s already online and hitting retailers soon for $4.99 for a 3½-ounce tub. |
 |
| Volkswagen Is Bringing Gewürz Ketchup to America: While VW is known for its iconic cars, the brand has been producing foods in Germany for decades. Now it’s bringing its famous Gewürz Ketchup to America. It's not the kind of ketchup you squirt on your fries, but more of a thick and creamy sauce made from a unique recipe of tomatoes and selected spices such as pepper, chili and paprika. |
 |
| Philadelphia Cream Cheese’s Flavored Frosting: This is the first-ever refrigerated cream cheese frosting. The spreadable, creamy texture will pair great with cakes, cookies, cinnamon rolls and fruit. It will be in stores nationwide starting in October and will come in a 16-oz tub for just $4.99. |
