Who hasn’t seen the commercials for Lume deodorant — “for pits, privates and beyond"? Gynecologist Shannon Klingman grew Lume into a 9-figure brand in under 5 years and she did it without raising capital, without any prior experience as an entrepreneur, and she did it starting in her late 40s. The first commercials were obviously shot using simple smartphones and were amateurish to say the least. You might see a Lume commercial every couple of days, but just like the company’s bank balance, the number of commercials has grown as well. In fact, you’re lucky to only see one commercial an hour, let alone in a day. The bottom line for viewers is that they’re sick of seeing the commercials. What’s really got viewers’ knickers in a twist is the information that’s being disseminated. The commercials start off talking about applying Lume between your butt cheeks. From there, we move to the crotch, where the odor factor of the body part is explained. How exactly do they determine the crotch stink factor? Do they have devices, or is there a human volunteer? As one social media commenter pointed out: “If your butt and crotch are at a 5 out of 10 after 12 hours post shower, you’ve got a problem!” After having dozens of commercials a week shoved down their throats, viewers are left with one request: "PLEASE! Bring back the bears comparing how clean their butts get when they use Charmin!"
