The food delivery business Yelloh — formerly known as Schwan’s Home Delivery — is cutting 750 jobs nationwide and closing 90 delivery centers. The company will continue to serve 18 states with its iconic yellow trucks. Customers elsewhere will get their food deliveries via UPS. The failing economy and rising business costs in the post-pandemic world has left Schwan’s to face the same fate that many businesses across the country have faced, including closings, layoffs and price increases. Yelloh trucks will continue to deliver in Delaware, Illinois, Indiana, Iowa, Kentucky, Maine, Maryland, Michigan, Minnesota, Missouri, New York, Ohio, South Dakota, Texas, Vermont, West Virginia and Wisconsin. Schwan’s began home delivery in 1952, and over the next 70 years the company became beloved for its yellow trucks, friendly delivery people and frozen food. Schwan’s Home Delivery changed its name to Yelloh in 2022 in an effort to appeal to a broader customer base in what is now a crowded food delivery space. Yelloh’s major competition was once local, family-owned markets. Now it’s facing big box stores, grocery stores, and food delivery services that will deliver food directly to your door. With UPS facing criticism for slow delivery and facing layoffs of their own, many people say they will skip Yelloh via UPS and just go to the grocery store.
