Would You Pay $20 For a Cup of Coffee?



A trendy California cafe is charging a whopping $20 for a cup of coffee made from incredibly rare beans that have gone through the complex “co-fermentation” process. Ain’t Normal Café, described as the Bay Area’s coffee superstore, has a wide range of unique international roasts and are selling their hot and cold drinks for eye-watering prices. While the standard menu features average coffee shop prices — $4.50 for a latte, $5.50 for a mocha — there are some specialty items that come at a much steeper price. One of those drinks — “Strawberry Colombia” — comes with a staggering $20 price tag. Customers are describing the black coffee as tasting like they “fell into a barrel of strawberries.” The elevated coffee experience is created by co-fermentation — a process in which the coffee beans are fermented with things like fruit, spices, yeasts, and a world of other intriguing flavors. The laborious process is a hit with many coffee connoisseurs, who appreciate the vibrant flavor profile of the beverage that’s created with no syrups or sugars. The coffee shop offers other unique coffees like the $10 watermelon-processed coffee that tastes like Hubba Bubba chewing gum. Ain’t Normal even offers a $26 coffee subscription to customers who want to try out the unique blends.