Walmart has launched a new private label food brand — bettergoods — and most of its products are under $5. The retailer will begin this fall with the addition of 300 products, including frozen, dairy, snacks, beverages, pasta, soups, coffee, and chocolate. It will be Walmart’s biggest store-label food brand in 20 years in terms of its range of items, as it seeks to appeal to younger customers who are not brand loyal and want more affordably priced products. While most items are under $5, the actual price range is from $2 to $15.
