The supermarket chain Aldi is known for its heavily discounted good
quality groceries, but the superstore is also known for another unique
quality. Alongside shelves, refrigerators and freezers full of food,
there’s an aisle in the middle of the store that features random stuff
that’s completely unrelated to groceries. While the aisle is named “Aldi
Finds,” shoppers have dubbed the random selection the “aisle of shame.”
Aldi-lovers come from far and wide to descend on the bargains that
include anything from seasonal items to kitchen gadgets to toys. Just
about anything you can think of can be found on the aisle of shame. The
grocery chain has garnered a cult following and people on social media
love to share and view hauls, even making videos about their shopping
excursions. The miscellaneous mix of stuff is replaced weekly, usually
on a Wednesday. While Aldi is a fierce competitor of other big chains,
such as Walmart and Costco, it has one thing its competitors don’t: the
aisle of shame.