Domain name investing has become a popular way to make money over the past several years because domain names are one of the most undervalued and overlooked assets online. A good domain name can be worth a fortune, while a bad domain name can be virtually worthless. The most expensive domain name out there today is Carinsurance.com. In 2019, the website was auctioned off for a whopping $49.7 million. The site, which allows users to compare car insurance rates, was purchased by Quinnstreet, a digital marketing company. While the purchase price might seem high, it’s common for insurance websites to sell for large sums of money. For example, in 2021, another insurance comparison site called CoverHound was acquired by Allstate for $618 million. Given the large amounts of money in the car insurance industry, it’s no surprise that companies are willing to pay top dollar for well-established websites like Carinsurance.com.
