Hidden Messages In Famous Logos

We all know that a logo has the potential to be a very powerful asset for a brand. In fact, many companies are identified by their logo faster than they are by their name. The origin of the logo can be dated back to the Ancient Egyptians, who used hieroglyphics to brand and identify their possessions. Then, in medieval times, graphic imagery was used to distinguish between the status of different nobilities through the use of coats of arms. The current era of logo design began in the 1870s with the first abstract logo, the Bass & Co’s Pale Ale logo. Today, many logos have hidden messages in them, and here are just a few. 

If you look closely at the Baskin-Robbins logo, you’ll see the number 31 in the initials, which is the number of flavors the company offered in 1953. That’s 31 flavors — one for each day of the month. 

Why does the Apple logo have a bite taken out of it? The reason is quite logical. The designer made the bite mark to scale so that if a smaller logo was being used on a different Apple product, it would still look like an apple and not be confused with a cherry. 

If you’re wondering what the arrow at the bottom of the Amazon means, it’s not there for fun. The arrow represents the variety of products — from A to Z — that you can purchase on Amazon. 

The FedEx logo looks pretty straightforward at first glance, but if you look carefully at the space between the E and the X, there’s an arrow pointing forward, suggesting accurate and speedy delivery. 

If you think the dot over the “i” in the Tostitos logo was put there to give it a bit of color, you would be wrong. The red dot is a bowl of salsa and the yellow triangle between the two t’s is a chip.