Carvana promoted itself as a new and innovative way to shop for a car. What if you took that idea and made it work for adopting a pet?
Kayla Delcoure, who runs social media for Pippi's Place, a cat rescue in Atlanta, did just that when she came up with a creative social post inspired by the online used-car retailer to help find its felines new homes. Those up for adoption include a "2014 Furrari" named Arlis (black exterior, power napping) a "2015 Furcedes" called Buddy (custom grey saddle kit, seat heater) and Cassie, a "2022 Meowzda" (custom multicolor exterior, self-cleaning). Kayla says her idea for CatVana was inspired by her husband’s search for a truck on Carvana. The Carvana listing that provided a picture of the truck and detailed information about the make and model got her creative wheels spinning. CatVana is now a popular website that features all of the cats currently available for adoption. Thanks to social media buzz, the nonprofit has received an outpouring of support, including an influx of donations.
 |
Click to Enlarge
|
 |
Click to Enlarge
|
