Calling All Cheese Fiends: Velveeta Martinis Are Here

Velveeta may have overestimated people’s commitment to not knocking things until they’ve tried them. The brand has partnered with BLT Restaurant Group to concoct what’s described as a “decadent and indulgent summer sip made for pleasure-seekers.” Velveeta’s Veltini contains all the components of a classic dirty martini: vodka, vermouth, olive brine, and a few green olives speared on a toothpick. There’s also a cheesy twist at nearly every turn. The vodka is infused with Velveeta, the rim of the martini class is dripping with Velveeta, and each olive is stuffed with a cheese cube, looking like an apple stuffed into the mouth of a suckling pig. The Veltini is even accompanied on the toothpick by cheese Velveeta shells. So, if you’re a Velveeta fan, or just plain curious, you can head to BLT spots in New York City, Washington DC, Charlotte NC, or Chicago between 5 p.m. and 8 p.m. until supplies run out.