Everything You Need to Know About Generation Alpha

Generation Alpha is currently the best label to describe the youth of today. They are the children of Millennials, the oldest of whom are now 40, and their birth years are from 2010 to 2025. The oldest of Generation Alpha are just starting to enter middle school, and we can already see their impact on culture. The biggest trend among Generation Alpha’s members is their uninterrupted use of technology to perform tasks, maintain relationships and seek entertainment sources. They don't know a world without virtual reality, smartphones, electronic readers, the Internet of Things and wearables. Using these technologies feels very natural to them, and their behavior influences older generations, as we've seen in the past with Millennials and Generation Z. The overwhelming use of technology could present new opportunities for businesses that seek to capture Generation Alpha’s attention, but that could also have a downside. Advancements in technology could very well make Generation Alpha lonely, detached and have less direct human contact. That’s why retailers are scrambling to have a virtual presence, rather than relying solely on brick-and-mortar stores. The worst part about Generation Alpha is that they’re constantly changing. They tend to be more individualistic and, hence, don't fall into dominant categories of people. So, by the time you come up with a way to predict them, they're already exhibiting new behaviors. We survived the Millennials; let’s hope we can survive their children.