Heinz Debuts New Packet Rollers To Make Sure Ketchup Lovers Get Every Drop

A ketchup packet doesn't contain a lot of ketchup. Sure, the more ketchup averse among us may be able to get by with a single packet, but it's much more common to see people grabbing those tiny packs by the fistful, sometimes using as much as an entire packet on just a fry or two. For these diehard ketchup enthusiasts, squeezing every last drop of condiment out of the packet can be crucial. Even for those with a plentiful supply, at a time when the world is trying to reduce its plastic packet waste, leaving unused ketchup inside while reaching to open another one is simply not environmentally friendly. So to help deal with this issue, Heinz — the arguable king of ketchup — has released what they're calling their "biggest innovation in sauce since the packet itself": The Heinz Packet Roller. Similar to a toothpaste tube squeezer, the Heinz Packet Roller is a portable foodie gadget engineered to effectively extract every last drop of sauce from a ketchup packet. Simply insert the closed end of your ketchup packet into the sloton one side of the Packet Roller and then pull it out the other side. The device even has a metal loop for fitting on a keychain. Condiment lovers can snag theirs for $5.70 by visiting HeinzPacketRoller.com. If you happen to live in Pittsburgh, you can also grab one at Primanti’s, the iconic sandwich destination, while supplies last.