Why is Cup Noodles Hopping On the Pumpkin Spice Train?

Who asked for a pumpkin spice flavor in Cup Noodles? According to the company, Generation Z did. Using data from a nationwide survey they conducted, more than 50% of Gen Z respondents are obsessed with all things pumpkin spice. What’s more, 60% say the pumpkin spice is their fall jam, while an ultra-devoted 10% crave the flavor year-round. They already have lattes and Oreo flavors for this, what more do they want? Apparently, noodles. If you’re wondering just what the new Pumpkin Spice flavor Cup Noodles is like, the brand describes it as “saucy, not soup-based.” A special pumpkin seasoning goes into the saucy noodles, which are treated with only a splash of water. Cup Noodles then encourages folks, "For the full pumpkin spice experience, top it with whipped cream for the quickest, tastiest and most outlandish pumpkin spice in-a-cup experience you never knew you needed!” What have we created????