"It's 10 PM. Do You Know Where Your Children Are?”

This iconic catchphrase, made famous by news anchors in the late 1960s, was delivered across television sets as a direct introduction to the station’s late-evening newscast — typically at either 10 p.m. or 11 p.m. The practice began after the enactment of nightly youth curfews for minors in multiple large cities. Massachusetts State Senator William X. Wall urged all radio and television broadcasters to ask the question on-air as a reminder to parents to check up on their children. The Public Service Announcement was often parodied, including in the “Bart After Dark” episode of The Simpsons.