Customer feedback can often make or break a business, but New Bedford Whaling Museum in Massachusetts didn’t let its one-star Google review get in the way of success. When a disappointed visitor reported that the museum was the “worst aquarium ever,” staff at the whaling museum couldn’t help but laugh........and later turn the quote into their best-selling merchandise. The New Bedford Whaling Museum isn’t actually an aquarium. It’s a museum full of whale skeletons and historic maritime artifacts, making the 1-star review all the more hilarious. If the reviewer came hoping to check out some live marine life, it’s no wonder they felt the need to leave a bad review. The museum used the amusing misunderstanding as a brilliant, counter-intuitive marketing opportunity.
