Forget statement bags shaped like flowers or fruit. This season's “it” accessory looks like it came straight off a cooling rack, and who doesn't love no-calorie dessert fashion? Betty Crocker, the 105-year-old baking brand best known for boxed mixes, frostings and that red spoon logo, just dropped a trio of cake-slice handbags, and social media is obsessed. The Betty Ate Collection features three purses shaped like frosted cake slices: Yellow Cake, Triple Chocolate Fudge, and Strawberry, each modeled after Betty Crocker’s actual mix packaging. Each bag comes with a cake-stand base, a red-spoon zipper pull signed “xo, Betty,” and interchangeable charms like birthday candles, chocolate swirls, and strawberries, so you can accessorize your accessory. Included in the beautiful bright red gift box is a box of matching Betty Crocker cake mix and frosting. At $89 a pop, they're priced to sell out fast.
Betty Crocker Cake Purses Are the Hot Accessory Nobody Saw Coming
Forget statement bags shaped like flowers or fruit. This season's “it” accessory looks like it came straight off a cooling rack, and who doesn't love no-calorie dessert fashion? Betty Crocker, the 105-year-old baking brand best known for boxed mixes, frostings and that red spoon logo, just dropped a trio of cake-slice handbags, and social media is obsessed. The Betty Ate Collection features three purses shaped like frosted cake slices: Yellow Cake, Triple Chocolate Fudge, and Strawberry, each modeled after Betty Crocker’s actual mix packaging. Each bag comes with a cake-stand base, a red-spoon zipper pull signed “xo, Betty,” and interchangeable charms like birthday candles, chocolate swirls, and strawberries, so you can accessorize your accessory. Included in the beautiful bright red gift box is a box of matching Betty Crocker cake mix and frosting. At $89 a pop, they're priced to sell out fast.



