Americans tend to shop for groceries at the same store week after week, and that loyalty is built on a specific kind of trust. A recent survey of U.S. shoppers identified which brand has earned their trust. It turns out that the majority of shoppers trust Walmart more than any other grocery store. Covering everything from the best customer service and private-label products to standout sales, promotions and grocery pickup and delivery, the retailer was named the most trusted superstore in every U.S. region. Coming in behind Walmart is Aldi, a chain customers feel they can trust, despite it being smaller and stocking fewer products than Walmart. Low prices and short trips pushed Aldi into second place. Third overall was Kroger, taking first place in the conventional supermarket category. Kroger’s rewards program is free to join and offers personalized discounts, access to weekly deals, and points that can be redeemed on fuel.
