If you’ve ever been scrolling through YouTube and happened onto an Operation Niki video, it’s likely you were fascinated by the organization skills displayed. Who is the woman behind those YouTube videos? Her name is Rochelle Nicole Stewart, a popular content creator who specializes in home organization, cleaning and self-care routines. Her channel features deep cleaning “clean with me” videos, organizational restocking, and lifestyle vlogs. Niki’s journey began during the COVID-19 pandemic as a way to manage the stress of working from home and homeschooling, which resonates with her primary audience of women interested in parenting and home management. A core tenet of her brand is the philosophy that “self-care is filling up the cup you pour from,” often blending domestic tasks with personal well-being routines. She has a massive following across all social media platforms, including YouTube, Instagram and TikTok. Needless to say, her cleaning and organizing is paying off in a big way. As of February 2026, her earnings are around $24,000 a month. Her husband, Shelley Stewart III is a senior partner at McKinsey & Company in Miramar, Fla.
