Anheuser-Busch Unveils Treadmower for Those Who Miss Mowing in Winter



For some, winter means a welcome break from summer chores. For others, it means missing the chance to take on outside tasks like mowing the grass………and rewarding oneself with an ice-cold beer. For those who prefer to burn calories walking behind a mower on a carpet of green over trudging along on a strip of black rubber on a treadmill, Anheuser-Busch has just the solution. It’s called the Treadmower, and you have to see it to believe it. The one-of-a-kind treadmill is engineered to recreate a summer activity that’s supposed to be work but often doesn’t feel like it: mowing the grass. With a custom mower deck and handle, the Treadmower has an immersive screen that turns into a never-ending lawn for uninterrupted hours of virtual mowing. Simulating mowing the grass might sound crazy to a lot of people, but for many, there's just something nice about taking a long, slow walk around their property with their favorite tunes or podcast blasting through the headphones. It’s supposed to be work, but mowing the grass can also provide a nice, screen-free change of pace from the rat race. The Treadmower is real, and someone is going to win the right to set it up in their home. To win the specially-built model — the only one ever made — just follow Natural Light on Facebook, Instagram, or X and comment on designated social posts using #nattytreadmower and #sweepstakes. The contest runs from Jan. 7-28, and only those who are 21 and up are eligible.