Highland cows were never intended to be an Internet sensation, but the shaggy cattle have flooded social media feeds, posing for pictures, ambling through fields, and charming millions of viewers. Once prized as a hardy Scottish breed built for harsh climates, Highland cows are now considered luxury pets to be incorporated into the lives of the rich and famous. Teacup pigs had surged in popularity before many owners realized that the animals often grew much larger than expected. Now they’re taking a backseat to Highland cows, considered the Golden Retriever of cattle. As interest has surged, so have the prices. Across the country, breeders have year-long waiting lists and 5-figure price tags for calves, particularly miniature versions that are marketed as pets. Pricing varies, depending on size, color and availability. Mike Isaac and Adam Stachowiak, owners of Fluffy Feather Farm, say they’ve seen calves sell for a starting price of $12,000, often climbing as high as $30,000. For now, Highland cows continue to charm millions online, blurring the line between viral content and real-life responsibility. Unfortunately, in the end, when the animals get too big or the novelty wears off, it’s the animal that pays the price.
