Ferrero just went from candy king to breakfast boss. The European giant behind Nutella, Kinder and Ferrero Roche is officially acquiring Kellogg Co. for a cool $3.1 billion. This isn’t Ferrero’s first move stateside. Over the last few years, they’ve been quietly building a loaded portfolio with brands like Keebler, Famous Amos, and Butterfinger. The deal gives Ferrero control of Kellogg’s cereal business across the U.S., Canada and the Caribbean. Battle Creek, Michigan, will remain the cereal headquarters. What’s next? Probably more crossover potential than they’re ready for. Will we see Nutella Pop-Tarts or a Kinder cereal line? The possibilities are endless, but Ferrero is keeping its plans close to the vest.
