KFC has its eyes set on the future with the debut of Open House, a new restaurant concept designed to rethink the chain’s dining experience. Located in McKinney, Texas, Open House focuses on four areas of the customer experience: product, promotion, place, and price. More importantly for anyone walking through the doors, that translates to an expanded menu, breakfast, more sauce options, greater customization, an upgraded beverage lineup, and a completely redesigned restaurant. The 3,400-square-foot restaurant takes design inspiration from the mid-century modern era when KFC got its start. Inside, 52 seats, wooden accents, large windows, and flexible indoor-outdoor spaces give the restaurant a warmer, more inviting feel. KFC also packed Open House with features you won’t typically find at your neighborhood location, including table service, dual drive-thru lanes, and self-order kiosks. Open House feels like KFC asking what a modern fast-food restaurant can offer beyond getting your bucket and heading home. Apparently, that includes everything from breakfast to table service to merchandise shopping on your way out.
