Grocery shoppers may notice a difference in The Laughing Cow logo. The brand of processed cheese products — popular for its cherry-red cow beaming a toothy grin — has gone serious. Beyond the changed facial expression, the new packaging features a QR code customers can scan next to a “we need to talk” call to action. According to Bel Brands Chief Marketing Officer Jamee Pearlstein, ""The Laughing Cow has spent more than 100 years reminding us not to take life too seriously, so when she suddenly gets serious, you pay attention.” She said The Not Laughing Cow packages are available in more than 4,700 stores across the country. Bel Brands is not, however, sharing why The Laughing Cow is serious. To get shoppers involved, The Laughing Cow launched a website where customers are encouraged to speculate about the campaign and follow along for updates. One has to wonder if Bel Brands is making the same mistake Bud Light made in 2023. Three years later, the beer giant still hasn’t fully recovered from the fallout.
